Creative Strategy Reconnecting Business And Innovation by Chris Bilton and Stephen Cummings

People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future. By considering strategy as a creative process (and vice versa), the authors define ‘creative strategy’ as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business. The authors draw experiences and cases from across this false divide – from the music industry, sports, fashion, Shakespearean theatre companies, creative and media organizations and dance, as well as what we might regard as more mundane providers of mainstream products and services – to uncover the creative connections behind successful strategy.

Publisher:	John Wiley & Sons
Year:	2010
Binding:	Paperback
ISBN:	9781405180191
Condition:	Good
Description:	Large. Small stain on page edges. A little dogeared.

This image is of the actual book.

SKU: 1602593
Location: Business