Designing For Growth A Design Thinking Tool Kit For Managers by Jeanne Liedtka and Tim Ogilvie

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Publisher:	Columbia University Press
Year:	2011
Binding:	Hardback
ISBN:	9780231158381
Condition:	Very Good
Description:	Large; DJ.

Note: This image is from a stock photo and may differ from the actual cover.

SKU: 1602297
Location: Business