Campaigning Online: The Internet in U.S. Elections by Bruce A. Bimber and Richard Davis

After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see.

Publisher:	Oxford University Press
Year:	2003
Binding:	Paperback
ISBN:	9780195151565
Condition:	Good

Note: This image is from a stock photo and may differ from the actual cover.

SKU: 1232420
Location: Politics