{"product_id":"1602592","title":"The 22 Laws Of Category Design Name \u0026 Claim Your Niche, Share Your Pov, And Move The World From Where It Is To Somewhere Different by Category Pirates","description":"This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to \"not get fired. \" Many people want to go to work, make a contribution, and go home. But Category Design is purpose-built for people who want to make an exponential difference, not an incremental better. Category Design is a business discipline that helps companies earn the majority of the value created in a specific new or different category of products or services. \u003cp\u003e \u003c\/p\u003e\u003ctable style=\"box-shadow: none;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 25%; padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003ePublisher\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"width: 75%; padding: 0em; padding-left: 5px; border: 0em;\"\u003eCategory Pirates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eYear\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eBinding\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eISBN\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e9781956934571\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003e\n\u003cb\u003eCondition\u003c\/b\u003e:\u003c\/td\u003e\n\u003ctd style=\"padding: 0em; padding-left: 5px; border: 0em;\"\u003eNear Mint\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eNote: This image is from a stock photo and may differ from the actual cover.\u003c\/i\u003e\u003c\/p\u003e","brand":"Category Pirates","offers":[{"title":"Default Title","offer_id":50215236403477,"sku":"1602592","price":24.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/2695\/4036\/files\/1602592.jpg?v=1790741739","url":"https:\/\/bookhaven.pro\/products\/1602592","provider":"Book Haven","version":"1.0","type":"link"}